As the retail sector responds to growing pressure to cut waste and embrace more sustainable practices, Tosca is helping brands and retailers make a meaningful shift. Its Crystal Clear reusable, ready-to-deploy displays offer a smarter, scalable alternative to single-use packaging that aligns with both circular economy goals and upcoming EU Packaging and Packaging Waste Regulation (PPWR) requirements.

Tosca’s reusable display solution meets the demand for in-store packaging that performs better by offering greater durability, improved product protection, and easier handling and in-store execution – all while eliminating unnecessary waste.

At the same time, it maintains its primary purpose of enhancing product visibility, communicating key offers directly to shoppers at the point of sale (POS), encouraging impulse purchases and as a consequence improving sales. As the product’s name suggests, the solution is crystal clear in the background, ready to be covered with unique marketing messages to attract shoppers. Tosca’s solution will enable compliance with sustainability standards while helping brands differentiate their products in a crowded assortment to stand out clearly.

Single-use packaging displays have long been a staple of retail promotions, but they lack sustainability and come with operational inefficiencies and excess waste. In contrast, Tosca’s reusable, sustainable display solutions are designed as a direct alternative to single-use packaging displays, offering long-term value and boosting in-store sales. Manufactured from durable, hygienic plastic, these retail-ready solutions provide a modular platform that combines a standardised structure for operational and cost efficiency with full customisation capabilities to deliver high-impact POS promotion. 

“In Italy, consumers expect brands to deliver both an engaging shopping experience and a tangible commitment to sustainability. With our Crystal Clear displays, we support Italian retailers and manufacturers in standing out at the point of sale with high-impact promotions, while eliminating unnecessary waste. This innovation accelerates the transition towards a more sustainable future and generates clear environmental and commercial benefits”, said Gianpaolo Mezzanotte, Commercial Director Italy, France & Spain, Tosca.

Built for retail. Ready for regulation

The upcoming PPWR and EPR regulations make reuse a business imperative, as they not only mandate the reduction of packaging waste but also hold suppliers financially accountable for the waste generated by their packaging. Reusable displays such as Tosca’s Crystal Clear solutions are typically exempt from EPR fees, offering both compliance and cost savings.

Tosca’s Crystal Clear reusable plastic displays are available with Tosca’s pooling service solution. The units are tracked, maintained and ready for use when needed and on the shop floor in time for POS promotions, delivering efficiency along with commercial and environmental benefits. Switching to these displays can reduce CO₂ emissions by up to 70% compared to single-use systems, with savings of 400-600kg of CO₂ equivalent. The reusable crates and trays are designed to maximise efficiency across the supply chain: easy to stack, collapse and deploy, robust enough to support heavy products, designed to reduce in-store clutter. Made of clear plastic and highly customisable, they make the products stand out on the shop floor, providing a strong backbone for high-impact POS promotions.

Single-use packaging displays pose multiple challenges, including non-standard shapes and materials, inconsistent branding, frequent damages and storage difficulties. Tosca’s solution offers a standardised, highly customisable branded display system that performs better in-store and behind the scenes. With open sides, and modular designs, the units simplify handling, cleaning, and restocking, making them a valuable asset to store teams.

Driving performance and sustainability for FMCG brands

Beyond regulatory compliance, Tosca’s Crystal Clear reusable displays help FMCG brands unlock new operational and commercial advantages. The units are designed to improve product visibility and brand impact at the Point of Sale (POS). Clear plastic panels ensure high visibility, while modular construction supports a wide variety of formats and campaigns. Customisable graphics and a clean, consistent look elevate brand presence, enabling powerful promotions, requiring no extra resources for setup or maintenance.

Tosca’s Crystal Clear displays are built for performance under pressure. Their high load capacity of up to 36 kg per shelf makes them suitable for a wide variety of products, including beverages and other heavy goods. Their quick-deploy, foldable design means field teams can spend less time in the store and more time focused on results. Meanwhile, brands benefit from easier campaign execution and reduced backroom waste.

By adopting Tosca’s reusable display solution, FMCG suppliers and retailers can also demonstrate visible progress against ESG commitments. With PPWR compliance baked in, the displays support sustainability reporting and help brands meet their climate goals without compromise on performance or visual impact.

A proven solution backed by experience

Retailers and FMCG suppliers can choose the model – rental, purchase, or pooling – that best fits their business or operation. With a Europe-wide footprint and pooling network, Tosca offers a complete, integrated service that includes design, manufacturing, logistics, tracking and maintenance, ensuring reliable availability even during peak promotional periods.

Tosca’s Crystal Clear reusable display solution is proven to deliver consistency in stores, streamline campaign execution, and reduce total cost of ownership. By standardising equipment and simplifying deployment, Tosca helps partners eliminate inefficiencies while elevating brand impact in-store.

Tosca’s in-house R&D team continually refines and improves display design, sustainability and ease of use. IoT-enabled asset tracking is also available, providing brands and retailers with full visibility across the supply chain, enabling them to optimise display utilisation and logistics performance, and avoid Out-of-floor situations when the displays are not on the shop floor in time for POS promotions.

In a market increasingly driven by sustainability mandates, cost pressures and operational complexity, reusable displays are a key part of the future retail landscape. Tosca’s Crystal Clear reusable display-ready crates and trays offer an immediate, practical step forward. They offer a better shopper experience, deliver better results, and are aligned with where the industry is heading. These benefits are backed by Tosca’s deep expertise and focus on reusable packaging. As the global leader with the most extensive portfolio of POS reusable load carriers, Tosca offers a platform built on decades of innovation. Formed from the merger of three specialist companies, the company brings together the industry’s most expert minds under one roof, delivering purpose-built, high-performance solutions designed to meet the evolving needs of FMCG brands and retailers. This unique combination of category-leading products and unrivalled focus makes Tosca the trusted partner for sustainable retail transformation.